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As Vasanth Kumar rightly puts it, online presence has assured greater accessibility to a plethora of brands and products. “Our web store delivers to over 26,000 pincodes across the country and provides consumers access to great fashion,” he says.

Interiors with an uber modern feel, open façades, modular fixtures and boutique inspired display table units define the new e-origin concept store. With the use of classic French inspired props and artful dashes of greenery, this 1,700 sq. ft. store aims to give shoppers an enchanting and joyful shopping experience.

Tell us about the competition in this category and how do you make your fashion brand stand out from the rest?

Indian T&A market was estimated to be US $111 billion in 2018; the domestic market is a major contributor to the sector with a contribution of 66 percent. In 2018, total T&A exports of India were estimated to be US $37 billion and Apparel contributed 47 percent the figure.

Tier II, III cities, in fact, are now starting to become very crucial markets as metros and Tier I cities are getting saturated. In addition to this, consumer in these markets are now getting more aspirational and lifestyle conscious. Hence, the online platforms are preferred to purchase western wear by these area. They display vast availability of apparels and provide attractive offers. In addition, quick delivery service and flexible return policies by online sites propel sales through this platform.

Indian western wear market in womenswear is estimated to be `9,882 in 2018. Currently, in Indian women’s wear apparel segment ethnic category enjoys a larger share. Denim and shirts/tops are the highest contributing categories with a total weightage of 56 percent. Activewear and denim sector is expected to grow at a CAGR of 14 percent each by 2028.

It plans to list the new entity through the ‘mirror shareholding structure’ whereby shareholders of Raymond will be issued shares of new company in the 1:1 ratio, Raymond said in regulatory filing.

Raisin customers can now shop the latest collection Khizan, designed exclusively for the forthcoming festive season at different Raisin stores within Project Eve. Aimed at a lifetime association, Raisin hopes to add newer SIS stores together with Project Eve and make shopping a tranquil experience for its customers.

The sector stands for 12.4 percent of total exports in 2017-18, EU-28 and USA being the major T&A export destinations for the country have a total weightage of 47 percent of total T&A export.

The Street Ahead

Journey of the Brand in India

“In my opinion, the two major challenges that are a hindrance to the growth of denim wear in the country have been unorganised players in the segment and the discounts they and other brands off er to the customer. They are a major roadblock, not letting this segment get the growth it deserves. Hence brands are sometimes forced to compromise on quality and other crucial aspects. Unbranded denim products constitute to about 70 percent of the market share and this trend needs to change with regards to domestic market,” says Jain.

Myriad Activewear, meanwhile, aims to be identified by precision, design and the quality of craftsmanship as the core. The brand certifies uncompromisable quality with a huge assortment of fabrics, leading to mixes of unique textures that enhance training and feel.

She says, “Sustainability often means environmentally conscious clothes. Every brand is contributing with unique processes, i.e., slow fashion cycles, opting for natural fibers and dyes, and committing to recyclable styles.”

“We are continuously evolving our stores with new technologies. To fully enable our customers to enjoy these new introductions, it is important for our sales personnel to understand, communicate and comfortably operate all new innovations. Before implementing any new technology or introducing product innovation, our entire store team goes through an extensive knowledge session, which enables them to understand the product/technology being introduced,” says Kumar.

Tanushri Biyani, Founder, Ceriz, hits the nail right on the head while attributing the rise in demand for accessories on the growing need among young urban customers to express their uniqueness. Elaborating on this, she explains, “Accessories are no longer need based purchases but give customers the opportunity to make a fashion statement. Young women of India have moved away from buying purely functional accessories to embrace the whole gamut of accessory possibilities’ wear mostly western apparel, which calls for a range of fashion accessories.”

However, the big change in the men’s formal wear market came post 2010 with the entry of a few big fast fashion retailers. This and the emergence of e-commerce brought menswear market in India almost at pace with international trends.

Advent of International Brands

According to a PTI report: The company had posted a net profit of Rs 35.13 crore in the July-September quarter a year ago, Future Lifestyle Fashions (FLF) said in a BSE filing.

Like with most fashion categories with roots in Western fashion, the growth of the Athleisure category in India can be better understood by co-analysing it with the key changes in the general ecosystem of the country. Changing lifestyles, higher disposable incomes, home grown brands bringing contemporary international fashion to Indian stores and well known international brands setting up business in India, etc., – a profusion of factors have culminated to give impetus to the changing fashion sensibilities of the Indian populace. This changing fashion sense coupled with affordable prices has pushed the market for active fashion in India.

There has been a substantial increase in the number of working women in India in the past 10 years. Women are entering the professional fields which have impacted their lifestyle. As they have lesser time to shop they prefer more comfortable and western clothing.

“Apart from this, in Japan, we are in the process of placing 3D high-tech machines which will help women understand the exact sizes that they should buy. And if the experiment goes successful then we will be soon launching this technology in all our stores,” he adds.9Sygnal

Extending the focus on health and well-being, the Experience Centre has a designated space for Organic India’s wellness store.

UNIQLO DLF CyberHub will feature UNIQLO LifeWear, clothing that comes from the Japanese values of simplicity, quality and longevity, for men, women, kids and babies. This includes iconic UNIQLO products such as its innovative and functional Ultra-Light Down (ULD) and HEATTECH garments, as well as products featuring premium fabric, including denim, Extra Fine Merino, cashmere and more. The UNIQLO commitment is to create perfect clothing that meets the needs of everyone’s daily lifestyles

‘Fit and comfort’ of the product is considered to be the biggest USP of Wacoal. The brand has its own manufacturing units all over the world where it produces over 80 percent of their designs. It achieves high quality and high performance with the balanced mix of their own production units and research undertaken by Wacoal’s Human Science Research Centre. This is their biggest strength that differentiates them from other brands. Instead of pursuing glamor, it pursues excellent supportability with unique materials and designs based on the research and development.“We are all set to develop exclusive merchandise for the Indian market and plan to expand this in the coming years,” says Tomoyasu Ito, Representative Director, President and Corporate Officer of Wacoal Corp.