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Opinion | How rumours are still spreading fear about Covid vaccine in India
Today I want to write about people who are deliberately trying to avoid Covid vaccination. There are two types of such people: (1) those who say the Covid vaccine can cause death, and (2) those who say since everybody has to die someday, there is no point in getting vaccinated. The first group fears Covid vaccines, and the second group has no fear of the Covid pandemic. Both the Centre and state governments are worried about both these types of people. Since the spread of pandemic is now on the lower side, people, in general, have stopped fearing the virus and have, more or less, become callous. In the process, there is fear among those in charge of public health about a new wave of pandemics that could emerge.
On Wednesday, the Maharashtra government released a five-month-old video of superstar Salman Khan in which he appealed to people to get themselves vaccinated. Salman has millions of fans and his words carry weight, but when our reporters explored further, they found that people mostly living in Muslim-dominated localities of the state are now showing vaccine hesitancy. People in many of these localities are outrightly refusing to get vaccinated, despite appeals from Islamic clerics and celebrities. India TV reporters went to Muslim-dominated localities in Maharashtra and Madhya Pradesh and found there was overall resistance to vaccination among Muslims. Even in a cosmopolitan metro like Mumbai, there are many who openly say they will not get vaccinated, come what may, because they have seen videos on YouTube and WhatsApp, about how people have died despite taking vaccines. But nobody is ready to vouch for the authenticity of these videos. At a time when 115 crore vaccines have been administered across the length and breadth of India, such views are outrageous. The world has accepted India’s capability both in the manufacture of Covid vaccines and in carrying out mass vaccination drives. There are 99 countries in the world, including India, where Covishield and Covaxin (an indigenously manufactured vaccine recently approved by WHO) are being administered. It is strange that there are still millions who do not trust our scientists, doctors, and senior government officials, but believe in baseless rumors peddled on WhatsApp and YouTube about vaccination. India TV reporter Dinesh Maurya visited Shivaji Nagar, a Muslim-dominated locality in Mumbai, where the percentage of vaccination is low. He spoke to dozens of people in streets and markets. Among them, nearly three fourth people said they are yet to take the vaccine. Asked about the reason, most of the people said, “do you want us to die by getting vaccinated?”. Some said people are falling sick after being vaccinated and dying. Asked about facts, most of them said, they got their info on WhatsApp, YouTube, and other internet websites. Naturally, the Maharashtra government is getting worried over vaccine hesitancy among sections of the population. There are reports of people in localities shutting the doors of their homes when vaccination teams arrive. So far, 10.5 crore vaccine doses have been administered throughout Maharashtra, and out of the roughly 8 crores, people have taken their first dose. The state government wants the entire adult population to get vaccinated by the end of this month, but this seems to be a tall order. The state health minister Rajesh Tope said, the government decided to rope in film star Salman Khan because many people in Muslim-dominated areas are showing vaccine hesitancy. Echoing this sentiment, Mumbai Mayor Kishori Pednekar also said, “there are religious apprehensions among Muslims over-vaccination, because of which there has been a slight delay in the drive. We hope, Muslims will take the vaccine, and actors like Salman Khan should encourage them.” Rajesh Tope said, “We are trying to speed up vaccination. Salman Khan is not the star acceptable to only one particular religion. He is popular among people belonging to all religions. There is no politics in this. Wherever we find vaccine hesitancy, we take help of religious leaders and celebrities to create awareness.” Maharashtra currently ranks No.1 in the number of Covid cases. 66.25 lakh people were infected with Coronavirus out of which more than 1.4 lakh Covid patients died. 886 fresh Covid cases were reported in Maharashtra on Wednesday, while 34 people died. The danger of the pandemic spreading is still there, and the state government is trying its utmost to stem a fresh wave. But the rumor mill is working on overdrive and creating scare about vaccines among people. The Salman Khan video was prepared on June 26 this year. Five months ago, Salman had got the video recorded on the appeal of BMC (Brihanmumbai Municipal Corporation). BMC had posted this video on its Twitter handle at that time, but since the second wave of the pandemic was then on the wane, and common people in Mumbai were voluntarily coming forward in large numbers to take the vaccine, out of fear, there were huge crowds outside vaccination centers, and the government had a meager supply of vaccines at that time. The BMC did not publicize the video at that time. Now that people have stopped fearing the pandemic and are again showing vaccine hesitancy, the government decided to release the Salman Khan video again. Islamic clerics in Mumbai and other parts of Maharashtra are regularly appealing to Muslims to come forward and get the job. The rumor mills are also active in neighboring Madhya Pradesh. Our reporter Anurag Amitabh went to Saqlaini mosque in Bhopal. The first man he met told him, “where is the need to take the jab when I have no disease? People are dying even after taking vaccine”. However, others present in the mosque countered him by saying that people are now coming forward to take the jab. There are, however, many who have taken the first dose but are yet to take the second jab. On Wednesday, more than 14 lakh Covid doses were administered across MP. Till now, 7.75 crore doses have been administered in the state. More than 5 crores out of the total 7.5 crore population in MP have taken the first dose, while more than 2.5 crore people have taken both doses. But the pace of vaccination drive is slow in Muslim-dominated areas. In Bismillah Colony of Bhopal, our reporter saw Muslim women taking vaccines. Many of them said, they were afraid about vaccination earlier, but now the fear of vaccines is gone. The state government has threatened to stop the supply of ration to those who have not taken both doses. However, state health minister Prabhuram Chowdhary said, till now ration has not been discontinued to a single beneficiary. This was only meant to encourage people to line up and get their jab. To those who are still afraid of vaccines, I want to tell you this: Vaccine is your protection shield (Raksha kavach). In countries like Romania, where few people took vaccines, the number of Covid related deaths was higher. Till now, in India, more than 38 crore Indians have taken both the doses and 37.5 crore Indians have taken their first dose. In other words, on Wednesday, the number of Indians who took both doses is higher than those who have taken a single dose. More than 75 crore Indians have been vaccinated till now, but there has not been a single case in which anybody died because of vaccination. Do not believe in rumors. There are ample stocks of vaccines available across India today. We should be happy to know that due to bumper production of vaccines in India, we have again started exporting vaccines to different countries. The Centre is providing vaccines to every Indian free of cost, and in private hospitals too, vaccines are being given at a price lower than the fixed maximum, because the expiry dates of vaccines are near. Remember, if you have taken your vaccine, the risk is lesser. Even if you are infected with the virus, there is less possibility of being hospitalized. Do get yourself vaccinated, for your own benefit and in the national interest.
Aaj Ki Baat: Monday to Friday, 9 PM
India's Number One and the most followed Super Prime Time News Show 'Aaj Ki Baat – Rajat Sharma Ke Saath' was launched just before the 2014 General Elections. Since its inception, the show is redefining India's super-prime time and is numerically far ahead of its contemporaries.
We have opened our first store in India at Seawoods Grand Central Mall, Navi Mumbai. The next will be followed by the Prestige Shantiniketansite in June at Bengaluru. This year we will try to do another two stores in Mumbai and Bengaluru itself for GO Sport. We will stick to these two geographies for now. Over the next year we will look into other key markets like Hyderabad, Chennai and more of the South. Primarily, we are only looking at opening in malls which are well established.
The concept of Friday Dressing in the corporate world has been one of the chief growth drivers of casual wear worldwide. Casual Fridays were something of a gateway drug that eventually urged an obvious but revolutionary question—Why not be casual on other days, too? Eventually, as the stress levels at work increased and employees were compelled to spend more time at offices, companies around the world realised that relaxing restrictions on the attire and working hours could go a long way in improve productivity and employee satisfaction. Today, a growing number of companies have called for a permanent casual dress mode.
Pernia’s Pop-Up Studio continues to expand with the opening of its 8th store is the garden city of India, Bengaluru. Located at one of the most prestigious hotels, The Leela Palace, the store is spread across 2,500 sq.ft. It offers a unique shopping experience that is completely integrated with the online shop and stocks a spectacular range of ready-to-wear ethnic and western collections for men and women.
Over the years, formal structures across various facets are being broken and new fluid ways are emerging as winners. Be it interpersonal relations, lifestyles, careers and job roles etc. this trend is visible all across. The new generation is iconoclastic and does not want to be ruled by ‘structures and definitions’of the past. The trend is extremely visible in not just our attitudes and behaviour, but also in our dressing.
Citing numbers to accentuate the size and growth of the category, Kishore states, “Today, menswear is the biggest segment within the apparel market and is estimated to increase at a CAGR of 9 percent to reach US$ 39.6 billion by 2023.The trousers market in India is growing annually at around 30–35 percent; it is expected to grow at a CAGR of 8 percent, from Rs 23,290 crore in 2013 to Rs 50,730 crore in 2023. India’s domestic apparel market is expected to grow at a compound annual growth rate (CAGR) of 9 percent.”
Co-branding is a mutually beneficial strategic partnership that may encompass product development, marketing and advertising between two brands. Evidently, success of one is likely to bring success to the other as well. However, the most successful brand partnerships need to anchor their positioning in a shared value – a resonant, powerful value that both partners can authentically claim, that would differentiate them from competitors, and one that it can share with its target consumers.
The fixtures are basically of two types – the grid type for the perimeter walls and the bean type for the feature walls. The floor fixtures are made of tables, gondolas and browsers that help build looks when staged together at different parts of the store. The stag mnemonics are laser engraved into the fixtures. The legs of the floor fixtures have a ‘hoof’ detail at the bottom that adds a brand proprietary touch to them.
LifeWear is the UNIQLO commitment to creating perfect clothing that meets the needs of everyone’s daily lifestyles. High-quality, highly functional, affordable and constantly evolving, LifeWear is inspired by life’s needs to provide thoughtful and timeless clothing available in a variety of colours and styles for people of all ages.
Shantanu Mehra and Nikhil Mehra said the strategic joint venture of this Shantanu Mehra and Nikhil Mehra said the strategic joint venture of this sort is perhaps only the first-of-its-kind where fashion meets business and one that will redefine the Indian fashion landscape. “With this unique collaboration, India will now be the new playground for accessible designer wear in its truest form.”
However, a fair section of experts believe that this has also been a source for healthy competition in offering customers a lot more than domestic brands ideally would have. “Exposure to international brands is allowing Indian retailers to become more aware of trends and take inspiration to create garments suited for modern-day India’s needs. Brands in India in this segment are making a mark today by exporting their creative styles by choosing natural fibres to create clothes in, innovative styles, designs, and prints,” reveals Team WLS.
“The entry of international brands in the country and growing exposure amongst Indians, especially the youth have created a higher purchasing power not only in top metros but in tier 2 and 3 cities as well. They also have easy access to many channels apart from retail stores like e-commerce platforms on a click of a button. Consumers are constantly challenging the industry to evolve and innovate,” says Neha Shah.
“We have managed to eliminate polyester entirely from the products and use only natural fibres. We are also working on reducing carbon footprint by graduating to measures like paperless billing, recycling and reusing for visual merchandising, banning plastic, switching to wooden and shell buttons in place of plastic ones and reducing plastic in packaging,” asserts Kumar.
Ranjiv Ramchandani opines, “Online marketplace is a huge catapult, hauling unknown entities into the glare and spotlight of incremental sales. Provided the person behind the product / brand is offering quality / uniqueness at an acceptable price point, the brand is destined for online success. However, digital marketing needs a whole new tool-kit and financial staying power to operate successfully.”